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Executing Consistent Sales Practices that Lead to Predictable Sales

Our intent is to work with Select Brokers ® and agents to effectively manage and develop our mutual opportunities through targeted strategies, cross selling and product density activities, new proposition delivery and the implementation of proftable marketing campaigns.

Our national geographic sales strategies will generate new business by focusing the efforts of feld sales, in collaboration with underwriting, on a product or within specifc markets or industries with multiple products across multiple business units. In addition, we can work with your product development and sales teams to fnd mutual marketing opportunities.

Sales Culture

A one Zurich sales culture means we are “In It to Win It,” demonstrating passion, confdence and belief that Zurich offers the best solutions to help meet broker and customer needs.

Connecting national business development to local offces:

• National sales campaigns: This collaborative effort aims to generate new business within specifc markets and industries using individual products and multiple products from multiple business units that:

– Deliver innovative proftable propositions our customers want – Strengthen the broker’s toolkit to enable delivery of better integrated customer solutions

– Expand opportunities and increase Zurich’s product density efforts

• Target account strategies : A joint analysis of demographics by territory to identifying target market potential that best ft mutual broker and Zurich appetite

Broker Relationship Leader/ Zurich Business Executive Leaders

Regional Executive/ Regional Sales Director/ Regional Leadership Team

Business Development Leader/Underwriters

Local Execution and Sales Pipeline Activities

Regional Planning and Stewardship

National Business Development